Lume Digital
Drive success by unlocking your brand full potential with data-driven strategies and creative campaigns
Role : UI/UX Designer & Developer
Introduction
Lume Digital is a UK-based digital marketing agency that has been providing innovative and result-oriented digital solutions to businesses across various industries. With a focus on leveraging the power of the digital landscape, Lume Digital has carved a niche for itself in the competitive market.
Client : Lume Digital
Industry : Digital Marketing
Challenges : Outdated website design, poor user experience, and a need for a visually appealing and modern online presence.
Outcome
38%
Increase in the conversion rate
43%
Increase in the User Engagement Rate
Objectives
💪 Enhance User Experience
✅ Modernize Visual Identity
🚩 Optimize for Conversion
🌟 Maintain Brand Consistency
Design Process:
Research and Discovery
The extensive research and discovery phase established a solid foundation for the design process. Lume Digital's commitment to understanding Company's brand, audience, and market dynamics ensured that the subsequent design decisions were not only visually appealing but also strategically aligned with the client's goals and user expectations.
I’ve conducted half moderated face-to-face interviews to understand the goals, needs and pain points of the users.
Define
Pain Points & Key Features
Based on interviews and research to understand the goals, needs and the pain points of the users.
Ideate
Following in-depth research, a set of tailored solutions has been crafted to address identified challenges. This is underpinned by a refined information architecture, optimizing processes and resource utilization, ensuring adaptability and scalability. The result is a comprehensive solution poised for current challenges and future growth.
Design
Design System
Screens
